Digtital Marketing Lead

Job Title: Digtital Marketing Lead
Contract Type: Permanent
Location: Portsmouth, Hampshire
Salary: £55000 - £65000.00 per annum
Reference: BBBH6085_1489402735
Contact Name: Ella North
Contact Email: enorth@venquis.com
Job Published: March 13, 2017 10:58

Job Description

Digital Marketing Lead - Travel - Portsmouth - up to 65k

I am working with travel company who are transforming their digital marketing to realise their strategic growth ambitions. This role will be coming in to take ownership of the Marketing Plan and build out your own team.

Key responsibilities

  • Ownership of the marketing plan working with technology and revenue management functions within the business
  • Creation and lead of digital transformation project to enable greater commercial gain from digital marketing and assets by enhancing web conversions and customer experience
  • Management of the optimisation of ppc (pay-per-click) and display in response to trading performance
  • Overhaul of eCRM strategy to audit and structure the data through segmentation so that greater personalisation can be delivered through more engaging communications
  • Leadership of brand development programme to strengthen the brand personality and essence
  • Management of three strategic priority workstreams (customer experience, loyalty and brand)

If interested please get in touch on 02034055953 or email enorth@venquis.com